私たちのコンセプト

Social Good Roasters is a brand born from a welfare facility. Because our products were created in a place where people with and without disabilities can work equally, we place importance on the idea of “coffee for people. We make coffee that is delicious, safe, and contributes to society.

Careful coffee production that spares no human hands.

Social Good Roasters coffee is produced in welfare facilities. A large number of staff members are involved in the production, and many times more time and effort than usual is spent to improve and maintain the quality. For roasting, which is the finishing touch, we have installed the highest quality roasting machines to maximize the taste of the coffee beans and at the same time ensure the safety of the roasted beans.

From a cup of coffee, good things circulate.

We are a non-profit organization, so we don’t need to make a profit. All green coffee beans are purchased from trusted producer communities, and under the concept of fair trade, the profits are used to help improve the lives of the producers, such as building local schools and hospitals. From a single cup of coffee, you can easily participate in social contribution, which is something that is hard to do even if you feel like it.

WELFARE FACILITY

焙煎所の特徴

Roasting machine GIESEN

For the roasting machine, which is the most important part of coffee production, we have introduced the Dutch-made GIESEN, which is equipped with the latest heat control technology using a semi-hot air system and a cast iron pot handmade by craftsmen. It has a high heat storage capacity that provides heat to the center of the beans and at the same time prevents the surface from burning, making it possible to roast mellow and delicious coffee with a high level of safety. The cute silhouette that looks like a locomotive is loved by everyone and has become a symbol of the roasting plant.

Cupping to support deliciousness

Cupping is the process of checking the finish of a baked or blended product. Although “good taste” is a subjective indicator, Social Good Roasters does not rely solely on the taste of a single craftsman, but rather has multiple staff members who communicate with each other repeatedly to make adjustments. Social Good Roasters does not rely on the taste buds of a single craftsman, but rather has multiple staff members communicate and make adjustments over and over again to create an original blend that many people will find delicious.

こだわりの手仕事

Thorough hand-sorting realized by human hands

Commitment to safe and delicious products

The most important thing for Social Good Roasters is to deliver safe and delicious products. That is why we are thoroughly particular about the hand-sorting process. By carefully removing broken or moldy beans one by one, by hand, over many hours, we are able to deliver coffee that we are confident is safe and delicious. This process, which spares no time and effort, is a commitment that can only be realized because we produce at a welfare facility where many staff members are involved. The efforts made by human hands support the taste of our coffee.

Each cup of coffee is carefully brewed.

Hand-drip coffee and espresso drinks are carefully brewed in the store. Our baristas, who continue to pursue deliciousness on a daily basis, will prepare the perfect cup for you.

What is Hand Sorting?

Green coffee beans, the raw material for coffee, are natural agricultural products imported from overseas. No matter how fresh they are and how good their quality is, they are subject to uneven baking, unevenly shaped and sized beans, and moldy beans with blue mold on them. These are factors that can be harmful to health and spoil the taste. Hand sorting is the process of removing them one by one by hand.

Quality control by storing in small portions

The green beans that come into the warehouse are immediately divided into airtight bags for storage. This is one of the most important ways to maintain freshness by reducing pressure and friction.

原料の生豆について

Balancing quality and social contribution

There are countless farms that produce the green coffee beans used to make coffee, even if they are the same brand. There are huge differences in taste and quality depending on the farm, so it is very important to choose the right producer to purchase from. However, as one of our pillars is to contribute to society, we do not only focus on these factors. Origin Coffee Traders Japan, which is engaged in support activities based on the same values, has been providing us with a wide range of products. We purchase green beans from producers in need at reasonable prices. Such choices create a positive cycle for society.

Alliance with Origin Coffee Traders Japan

A coffee supplier that originated when coffee growers in India pooled their money to buy the plantations they worked on. They believe in making the growers and their local communities sustainable. It is one of the few companies in the world that thoroughly implements the concept of fair trade to enable fair price transactions, while also providing technical support to producers around the world to improve quality and infrastructure to improve the lives of local residents from the perspective of the same producers.